The Fuji Persimmon is a time-honored variety created in the Kunigi district of Yawatahama City, Ehime Prefecture. Its origin traces back to a single persimmon tree grown from a sapling and distributed to commemorate the accession of Emperor Showa. It was Saburoemon Inoue, the founder of Inoue Farm—the predecessor of Emon Farm—who noticed that one branch of that tree bore exceptionally large fruit. The founder carefully grafted that branch, spread it throughout the region, and established a major local industry that continues to this day. With an elegant shape reminiscent of Mount Fuji and a size that ranks among the largest in the world, its majestic presence remains unchanged to this day. Its smooth texture and refined sweetness—a flavor cultivated through history and craftsmanship—make it the perfect choice to enhance special moments.