Emon Farm Co., Ltd. cultivates Fuji persimmons and citrus fruits while embracing the light, wind, and memories of the soil in Yawatahama City, Ehime Prefecture. Its predecessor was Inoue Farm, which has walked hand in hand with the land for over a century. Rooted in the story of the Fuji persimmon created by the founder, INOUE Saburoemon, we have blended wisdom passed down through generations with our contemporary sensibilities. We honor the past while embracing new expressions, listening closely to the colors and shapes created by nature, and carefully tending to each and every fruit. We aim to share the richness of Yawatahama not only through taste but also as an experience that lingers in the heart.